In 2007, the Consumer Bankers Association (CBA) launched collegeboundaid.com as a way for college-bound students and their parents to get information about funding a college education. Recently, research from the President of the Educational Policy Institute showed that the four barriers that inhibit middle school students from attending college are college knowledge, academic preparation, college costs, and career counseling. As a result, the CBA launched the College Bound Aid Hit the Books Running program to address these issues by focusing on the necessary messages students need to excel.
These messages include the importance of a college degree in today’s world, how getting good grades now can pay off in the future, to start thinking about how to pay for college, and to raise awareness about the resources available to the students and their parents. Usually programs like this are geared towards older high school students and their parents, but the CBA recognizes that with today’s unpredictable economy, the younger generation should get an early start in thinking about higher education.
For more information on Hit the Books Running, click on the brochure below.
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